New Books, Spring-Summer 2006
All Marketers are Liars. Godin, Seth. 2005. All marketers
tell stories. And if they do it right, we believe them. Successful marketers
don't talk about features or even benefits. Instead, they tell a story. A story
we want to believe. This is a book about doing what consumers demand --
painting vivid pictures that they choose to believe.
Appreciative Team Building: Positive Questions to Bring
Out the Best in Your Team. Whitney, Diana; Trosten-Bloom, Amanda; Cherney, Jay;
Fry, Ron. 2004. Appreciative Team Building: Positive Questions to Bring Out the
Best of Your Team provides your team with everything it needs to discover the
keys to past successes and future possibilities. Learn how to enhance your
team’s performance by igniting engaging conversations. Providing 48 positive
questions, sample interview guides, and a step-by-step process for self-managed
inquiry.
Atlas of Occupational Health and Disease. Williams, Nerys
R.; Harrison, John. 2004. This illustrated account of occupationally related
disorders, is a companion volume to the ninth edition of "Hunter's
Diseases of Occupation". It introduces a variety of occupationally related
disorders and the atlas includes the processes which give rise to them.
Biodiversity & the Precautionary Principle: Risk and
Uncertainty in Conservation and Sustainable Use. Cooney, Rosie, Dickson, Barney
(eds.) 2005. Great uncertainty typically surrounds decisions and management
actions in the conservation of biodiversity and natural resource management,
and yet there are risks of serious and irreversible harm for both biodiversity
and the humans that rely on it. The precautionary principle arguably underlies
all international conservation efforts and promotes acting to avoid serious or
irreversible environmental harm, despite lack of scientific certainty as to the
likelihood, magnitude or cause of harm. This book is the first to examine the
application of the precautionary principle to conservation and natural resource
management, incorporating perspectives from scientists, economists, lawyers and
practitioners from both developing and developed countries. It analyses the
application and impacts of the principle in many areas including forestry,
invasive alien species, wildlife trade, protected areas and fisheries, in a range
of national and international contexts. Particular attention is drawn to issues
of equity, livelihoods, science and politics, and the book provides guidelines
for applying the precautionary principle to biodiversity conservation and
natural resource management.
Corporate Survival: The Critical Importance of Sustainability Risk Management. Anderson, Dan R. 2005. Corporate Survival: The Critical Importance of Sustainability Risk Management thoroughly examines the rising sustainability risks that affect thriving businesses, the environment, various societies, people in foreign lands, and our children. Author Dan Anderson, a professor of risk management and insurance, has been observing sustainability risk management issues for his entire career. In Corporate Survival he presents guidelines for various professionals in the risk management and insurance industries. In his view, corporations need to establish sound sustainability risk management systems in order to survive potentially major financial and professional damages. These damages can arise from liability suits, customer boycotts, shareholder actions, new regulations, and international pressures. Anderson provides well-timed direction for establishing risk management systems, as well as numerous examples of how companies successfully employ sustainability risk management strategies. He also demonstrates the advantages of following his advice for corporate survival, including reducing sustainability risk costs, improving competitive advantage, attracting both reliable customers and productive employees, augmenting the firm's reputation and community image, and increasing profits.
Diamond: A Struggle for Environmental Justice in
Louisiana's Chemical Corridor. Lerner, Steve. 2005. For years, the residents of
Diamond, Louisiana, lived with an inescapable acrid, metallic smell -- the
"toxic bouquet" of pollution -- and a mysterious chemical fog that
seeped into their houses. They looked out on the massive Norco Industrial
Complex: a maze of pipelines, stacks topped by flares burning off excess gas,
and huge oil tankers moving up the Mississippi. They experienced headaches,
stinging eyes, allergies, asthma, and other respiratory problems, skin
disorders, and cancers that they were convinced were caused by their proximity
to heavy industry. Periodic industrial explosions damaged their houses and
killed some of their neighbors. Their small, African-American, mixed-income
neighborhood was sandwiched between two giant Shell Oil plants in Louisiana's
notorious Chemical Corridor. When the residents of Diamond demanded that Shell
relocate them, their chances of success seemed slim: a community with little
political clout was taking on the second-largest oil company in the world. And
yet, after effective grassroots organizing, unremitting fenceline protests,
seemingly endless negotiations with Shell officials, and intense media
coverage, the people of Diamond finally got what they wanted: money from Shell
to help them relocate out of harm's way. In this book, Steve Lerner tells their
story.
Emotional Intelligence in Action: Training and Coaching
Activities for Leaders and Managers. Hughes, Marcia; Patterson, L. Bonia;
Terrell, James Bradford. 2005. Emotional Intelligence in Action shows how to
tap the power of EI through forty-six exercises that can be used to build
effective emotional skills and create real change. The workouts are designed to
align with the four leading emotional intelligence measures—EQ-I® or EQ-360™,
ECI 360, MSCEIT™, and EQ Map®, —or can be used independently or as part of a
wider leadership and management development program. All of the book’s
forty-six exercises offer experiential learning scenarios that have been proven
to enhance emotional intelligence competencies.
Emotionally Durable Design. Chapman, Jonathan. 2005. In
today’s unsustainable world of goods, where products are desired, purchased,
briefly used and then promptly landfilled to make way for more, consumption and
waste are rapidly spiralling out of control with truly devastating ecological
consequences. Why do we, as a consumer society, have such short-lived and
under-stimulating relationships with the objects that we invest such time,
thought and money in acquiring, but that will soon be thoughtlessly discarded?
Emotionally Durable Design is a call to arms for professionals, students and
academic creatives; proposing the emergence of a new genre of sustainable
design that reduces consumption and waste by increasing the durability of
relationships established between users and products. The author explores the
essential question, why do users discard products that still work? It
transports the reader beyond symptom-focused approaches to sustainable design
such as design for recycling, biodegradeability and disassembly, to address the
actual causes that underpin the environmental crisis we face. The result is a
revealing exploration of consumer psychology and the deep motivations that fuel
the human condition, and a rich resource of creative strategies and practical
tools that will enable designers from a range of disciplines to explore new
ways of thinking and of designing objects capable of supporting deeper and more
meaningful relationships with their users.
Getting Science Grants: Effective Strategies for Funding
Success. Blackburn, Thomas R. 2003. Getting Science Grants is your hands-on
guide to writing compelling proposals that will attract funding. Written by
Thomas Blackburn— a scientist, experienced grantmaker, and consultant— this
book provides a step-by-step process for writing grants to support your
research projects. Getting Science Grants offers you an insider's look at the
motivations and inner workings of the scientific grantmaking community.
Health Issues in the Latino Community. Aguirre-Molina,
Marilyn; Molina, Carlos W.; Zambrana, Ruth Enid. 2001. Health Issues in the
Latino Community identifies and offers an in-depth examination of the most
critical health issues that affect Latino's health and health care within the
United States. This resource offers a comprehensive approach that informs and
promotes the advancement of the practice, program planning, research, and
public policy to improve health care of all Latino citizens.
Inside and Out: Universities and Education for
Sustainable Development. Forant, Robert; Silka, Linda (eds.) 2006. Two
overarching questions permeate the literature on universities and civic
engagement: How does a university restructure its myriad activities, maintain
its academic integrity, and have a transformative impact off campus? And, who
ought to participate in the conversations that frame and guide both the
internal restructuring process and the off-campus interactions? The perspective
of this book, based on research and projects in the field, is that long-term,
sustainable social and economic development requires strategies geared to the
scientific, technical, cultural, and environmental aspects of development. Much
of the work in this volume challenges traditional university practices.
Universities tend to reproduce a culture that rejects direct interaction across
traditional academic department boundaries and beyond the campus. Yet,
interdisciplinary work is important because it more aptly mirrors what is
taking place in the regional economy as firms collaborate across manufacturing
boundaries and community organizations and neighborhood groups work to solve
common problems. What is distinctive within the range of scholarship and
practice in this volume is the inclination on the part of increasing numbers of
professors on more and more campuses to collaborate across disciplinary lines.
Universities must persist in the advancement of cross-community, cross-firm,
and cross-institutional learning. The chapters in this book illustrate the
strikingly different and exciting ways in which universities pursue education
for sustainability.
Social Learning in Environmental Management: Towards a
Sustainable Future. Keen, Meg; Brown, Valerie A.; Dyball, Rob (eds.) 2005.
Social Learning in Environmental Management explores and expands the approaches
to collective learning most needed to help individuals, communities, experts
and governments work together to achieve greater social and ecological
sustainability. It provides practical frameworks and case studies to assist
environmental managers in building partnerships that can support learning and
action on issues arising from human impacts on the life-support systems of our
planet. In this book, social learning frameworks and case studies address in
detail the three areas of collaboration, of community, government and
professional, in some detail.
Sustainable Consumer Services: Business Solutions for
Household Markets. Halme, Minna; Hrauda, Gabriele; Jasch, Christine; Kortman,
Jaap; Jonuschat, Helga; Scharp, Michael; Velte, Daniela; Trindade, Paula. 2005.
Sustainable consumer services for household markets - i.e. services that are
offered to a consumer at the premises such as home delivery of organic food,
appliance leasing, mobile laundry services or car pool schemes - are viewed by
many as the way forward in reducing material consumption while turning a
profit. Yet until now there has been little information to guide the
development of such business models and practices and to develop ways to make
service-based consumption models more attractive to consumers than
object-ownership-based models. This book sheds light on the missing links of
sustainable household service competitiveness by providing best-practice
examples and surveys of consumer behaviour to show how such services can be
provided cost-effectively and garner tremendous benefits for consumers and
service providers, be they public, private or non-profit, as well as the
environment.
Toward Zero Discharge: Innovative Methodology and
Technologies for Process Pollution
Prevention. Das, Tapas K.(ed.) 2005. With natural resource consumption and waste
generation placing enormous stress on delicate ecosystems, industry is joining
the research community in developing long-term perspectives and more efficient
technologies and systems for production, resource conservation, and waste
minimization. Zero discharge—which is simply industrial ecology applied at the
manufacturing level—is a practical approach, with a concrete methodology, for
redesigning processes so that they have no discharges. Integrating environmental,
social, and economic interests into effective and sustainable chemical and
allied business strategies, Toward Zero Discharge: Innovative Methodology and
Technologies for Process Pollution Prevention conveys the state of the art in
industrial pollution prevention leading to zero discharge. In this contributed
volume, recognized experts in the field present methodology and strategies for,
and evaluation and quantification of, zero discharge and process pollution
prevention. This reference explores technologies and applications, and provides
case studies and real-world examples.
Writing Effective Policies and Procedures: A Step-by-Step
Resource for Clear Communication. Campbell, Nancy J. 1998. Every company needs
policies and procedures in order to operate efficiently, avoid employee
confusion, and adhere to legal and regulatory guidelines. But writing these
documents -- and getting employees to actually pay attention to them -- can be
a challenge. This book provides you with a definitive guide to creating
policies and procedures documents that people will read and use.
This page updated Tuesday June 19 2007